Jay Critch first drew attention three years ago when his track "Man Down " blew up on Soundcloud. At the time, it was a rarity in its field — the song had a kind of bounce that was different than most of the auto-tuned, over-processed hooks that were popular at the time. It was raw, uncut and purely New York. Before the release of "Man Down ," Critch's name was already quietly buzzing around the city, on street corners, and booming out of car speakers, as a go-to artist for the aux chord. To the boroughs, he has long-been a local pop star. Now, if you were to ask any millennial who springs to mind when it comes to those raising the profile the New York rap scene, "Jay Critch" will likely be an automated response. And listening to tracks like "Adlibs" and "In-And-Out" while seeing him featured on Future's Hendrix tour , proves that Critch is keeping that same energy that got him his buzz in the city. I met up with the Trinidadian-Guyanese, New York-native at his new label, which he now shares with hip-hop giants like Kendrick Lamar. S igning was another check off his bucket list, and his brother-like bond with labelmate Rich the Kid meant choosing Interscope Records as a home particularly appealing. Despite his recent success, Citch didn't reach the mainstream overnight.


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We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. Lau reveals what he learned by watching Harry Fraud work, talks pre-fame recording sessions with Lil Tecca, and trying to make the most New York rap tape ever. These are the stories that rarely leave the booth. When the Soundcloud era matured and its purveyors needed a place to record, a lot of them found their way to A. Artists like Ski Mask The Slump God found a place to open up emotionally, and Lau was right there to match their vibes. Lau talks about what he learned by watching Harry Fraud work, pre-fame recording sessions with Lil Tecca, and trying to make the most New York rap tape ever. Read below.
Jay critch music videos
Skip to Content. The industry game's always changing and hip-hop has long been the catalyst. While hit tracks can still pop from Hot 97 airplay, the main, headline-grabbing successes these days play to the viral potential of the internet, where YouTube plays and SoundCloud streams are king and queen. This is where rappers have their best chance to turn heat into fire — if the moment's right and the timing's good, an unknown rapper can become a sensation overnight. But behind every success story is also the potential for rappers to extend beyond their breakout moment. Hip-hop's ephemeral nature often leads to one-hit wonders and deflated follow-ups, but like Playboi Carti, Lil Pump and other recent breakouts before them , a handful of underground rappers are making big statements right now.
Today, Critch revisits the project for his new music video for "Brown Hair. A prominent figure in popular music, Drake is widely credited for popularizing the Toronto sound to the music industry. Start Radio. Play Next.